Tuesday, September 20, 2005

It's so hard to imagine that the biggest shopping day of the year is coming
up so soon!

86 days. Not far at all.

With recent events in our country most store owners have seen sales drop.
People are scared to spend money right now. Our economy is in a shaky condition.
I went to the mall over the weekend and nobody was there.

But my prediction is that over Christmas we will see online sales skyrocket!

Right now with the price of gas, who can afford to go out store to store and
do our price comparison shopping? Especially when we can do this from the
comfort of our own home and not pay $3.00 a gallon!

I also strongly believe that we will see a major increase of online stores
over the next 2 years. Many of the larger companies are laying off so many of
their employees. Where will these people go to work when everyone is laying off?
They can open an online store for as little as $40.00 a month.

What this all means that we as store owners need to work even harder to stay
on top. SEO is going to be extremely important as more and more companies are
paying big bucks to advertise in first place. We need to be on top naturally or
we will go broke. We need to make sure our sites look professional and grab the
attention of the buyer immediately. With so much competition, we can not let
them go. We also need to be collecting email addresses. Start up those
newsletters! This will be very important in getting clients back to you.

Again, stand out from the crowd! The competition is going to be fierce!

by: Shawna Seigel

Sign Up For Our Newsletter | Subscribe to our Blog | Subscribe To Our Radio Show

Monday, September 19, 2005

Once a website has been created and published, many new website owners
think that the web development project is finished. But in reality, the
real work is just beginning. In order to create a money-making site,
traffic must be generated and driven to the website. There are several
effective methods that can be implemented in Tier II of the SEO strategy
to create this web traffic. While all methods may not be required to
realize successful traffic generation, some combination of most, if not
all, will probably be needed to create traffic, maintain traffic and
finally, grow traffic to your website with long-term, lasting results.
Consider implementing these strategies:

- Dynamic content is necessary for search engine recognition, and by
updating the website frequently, the search engines see your website as an
active, not stagnant, website. How often should changes be made? At the
very least, monthly. But the more frequent the changes, the better. There
are some tried and true methods you may want to employ:

  • Monthly newsletter (or weekly)

  • Tip of the day that rotates to the page using a scrïpt from an
    existing database of information at your site.

  • RSS feed to public news feeds that update hourly or daily at the

  • Changes to contact information, staffing, clients, etc.

  • Checking links frequently to make sure that they are active and
    valid, and changing the link text from time to time will register as a
    change to the page.

  • Simple modification of content from time to time should be done in
    between these regular maintenance tasks which will update the website.

Good links management will result in a stronger weïght given by the
search engines for search positioning. The algorithms used for weighting
one page over another require link popularity assessment for successful
traffïc to your website. Link popularity is also one of the main
considerations for Google and Alexa Page Rank. How do you achieve link
popularity? It can be tedious and requires careful attention to the
selection of the links, but there are several means that can be employed:

  • Reciprocal Links: Search for relevant and desired web pages
    with which to trade links.

  • Purchase PageRank-based links: boost your relevance and
    weïght in the eyes of search engines by purchasing links for a period of
    time, three to six months until you have achieved a better ranking.

  • List with directories: paid or unpaid directory listings that
    are relevant to your website will give your website additional exposure.

  • Anchor text: create the links with link text in mind,
    utilizing relevant keywords where possible.

  • PageRank consideration: link only with websites that have
    decent PageRank (PR); i.e., PR of 3 could be a minimum but a PR of 4
    would be a better minimum requirement from those pages who want to
    exchange links with you.

Blogs: Web logs linked to your site or posting to popular blogs
with your links included to point traffïc back to your site; a good
strategy is to employ pinging with blog posting.

Forums: Forum participation that allows you to leave your link
with the intent of attracting traffïc back to your site can get traffïc
back to your website, however, take care that you actually offer something
of value in your posting so you are not accused of spamming.

Search Engine Listings: Listing with frëe search engines and
directories is an essential step, although you won't see any results for

Gather Opt-ïn Email Addresses: Utilize an email list
subscription function on your website with the intent of sending
e-newsletters and announcements on a regular basis. This subscription list
can be used for several other campaigns, including the sale of advertising
space in your newsletter.

Advertise on Ezines: Purchase sponsorship on other email lists
where you can promote your product and/or services as well as links to
your website in the process.

Pay-Per-Click (PPC) campaigns with Google and Yahoo Search
Marketing where you purchase advertising space based on keywords that are
popular for your website if you are not in a saturated market. If your
business operates in a saturated internet market, seek niche keywords for
your PPC advertising. Determine your budget first and from there, you will
know how much you can afford for the positioning you desire. It's all

Price-Per-Click = monthly budget/number of clicks (or) Number of clicks
= monthly budget/price per-click.

Some suitable combination of price and number of clicks based on your
own budget will result in a campaign you can monitor and adjust as
necessary. The important result to watch for is the conversion rate. How
many paid clicks convert into the desired result; i.e., new contract, sale
of product, sign up for e-newsletter, etc.

Remember, creating a website is only the first step. Driving traffïc to
your site is the next important task. Layout a plan of action and
follow-through. You are not going to realize success until you spend the
time and energy - or pay someone else for their time and energy - to get
the job done.

(c)2005. TAO Consultants, Inc. All rights reserved.

About The Author

Chesa Keane is the owner of TAO
Consultants, Inc.
, a computer consulting firm focusing on internet
consulting: web development, search engine optimization, internet
marketing and accounting solutions. In the computer business for over 25
years, Chesa has watched the internet evolve into the miracle it is today.
She can help you stay competitive in your industry while opening new
avenues of business promotion.

by: Shawna Seigel

Sign Up For Our Newsletter | Subscribe to our Blog | Subscribe To Our Radio Show

Quite a bit has happened in our lives over the last month and we took a break
from blogging to let everyone catch their breath.

For those of you that were effected by Hurricane Katrina our hearts and
prayers go out to you and your family.

We urge everyone to help their neighbors in this time of need.

Here in South Bend we were able to organize a donation drive through my sons
football league. All items are being sent directly to a shelter in Longview
Texas. They are in desperate need of personal items such as shampoo, soap,
toothbrush, toothpaste. Daily items that unfortunately so many of us take for
granted. If you are wanting to send some items to this location, please email us
at support@1c4y.com and we will gladly
share the information!

Check locally around you as well. Many families are being moved all across the
United States and will need help with putting their lives back together.

Together we can make a difference!

by: Shawna Seigel

Sign Up For Our Newsletter | Subscribe to our Blog | Subscribe To Our Radio Show

Yahoo! Store Blog
FREE Yahoo! Store Editor 101 Online Class
Level 1 - Basic
Level 2 - Starter
Level 3 - Most Popular
Level 4 - Bronze Package
Level 5 - Silver Package
Level 6 - Gold Package
Top 15 Conversion Rates Enhancements
Top 10 SEO Enhancements
Top 10 Cool Enhancements
Mentor Program
Website Review & SEO
Original Web Site Content
Blog Content
Mentor Program
Tips & Info For Yahoo! Stores
What is SEO?
Get More Traffic!
Tips and Tricks
Save Money
Merchant Account
Yahoo! Store Help
05.05   06.05   07.05   08.05   09.05   10.05   11.05   12.05   01.06   02.06   03.06   04.06   05.06   06.06   07.06   08.06   09.06   10.06   11.06   01.07   03.07   04.07   05.07   06.07   07.07   08.07   09.07   10.07   11.07   12.07   01.08   02.08   03.08   04.08   05.08   06.08   07.08   08.08   09.08   10.08   11.08   12.08   01.09   02.09   03.09   04.09   05.09   06.09   07.09   08.09   09.09   10.09   11.09   12.09   01.10   02.10   03.10   04.10   05.10   06.10   07.10   08.10   09.10   10.10   11.10   12.10   01.11   02.11   03.11   04.11   05.11   06.11   07.11   08.11   09.11   10.11   11.11   12.11   02.12   03.12   04.12   05.12   06.12   07.12   09.12   03.13   04.13   05.13   07.13   08.13   09.13   10.13   11.13   01.14   02.14   03.14   04.14   05.14   06.14   07.14   08.14   09.14   10.14   11.14   12.14   01.15   02.15   03.15   11.15   11.16  
1 Choice 4 Your Store and its products are not associated with or endorsed by Yahoo! Inc. Yahoo!, and Yahoo! Store are registered trademarks of Yahoo! Inc. Click here for more copyright information.