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Tuesday, August 09, 2005

While studying online for IT investment opportunities, I found that one main
factor was constant. All of the biggest money makers have eye-catching, simple,
innovative, and the cleanest websites online!


Having a corporate style website may greatly increase your business!


Looking professional online is extremely important, especially if you want to
attract big money to your door. There are literally 1000's of people and
companies searching every single day for their next big purchase, will your
company be the next one they contact?


Here are a couple of "corporate style websites" I am talking about:




http://www2.sprintcanada.ca/Enterprise/default.asp




http://www.bell.ca/shop/index.jsp




http://www.cogeco.ca/en/index_o.html


As you notice with all three of those examples, they are clean, simple,
innovative and easy to navigate. You won't notice any flashing buttons, 10
different text colors, everything packed into one page, banner ads in every
corner, etc.


The point is - keep it clean!


Have you ever visited a website and you left with a headache? This might be
the same for your visitors. People notice when they find clean websites, it
actually increases your chances of people reading your content more often than
not.


Appearance is everything online. What your website tells people
subconsciously is the message they perceive about your business. The more
"Mickey mouse" your website looks, the more "Mickey mouse" visitors will think
about your business. The internet is very impersonal and in order to increase
our business, you need to find ways to subconsciously tell your visitors that
you mean business and you're the right choice for their purchase online.


It takes 2 seconds to look bad online:


This whole process happens within seconds of visiting your website. Let's say
that 70% of your visitors are 1st time visitors and only 4% ever come back, by
simply cleaning up your style, it may actually increase that 4% return visitors
into 10% overnight. It is that simple.


Redesigning your existing website is very important:


Many people who Redesign their existing website once every 3 years end up
increasing their business overnight. Those of you who have had the same website
for the last 10 years should really consider updating right away. Updating your
website is like turning over a new leaf and coming up with new and innovative
ideas to connect with your visitors.


Yahoo.com & MSN consistently update their template(s):


Yahoo & MSN also understand the importance of "keeping up with the Jones's".
Keeping your website fresh and up to date will give your existing visitors
another reason to browse through other sections simply because they have a new
found interest and curiosity. Please note: Changing everything around every
month is not the key, this method may actually confuse your visitors more than
increase their curiosity.


Humans get bored easily:


It is actually really easy to have your visitors lose interest in your
company. What would spawn such loss?


- Old outdated content


- Broken links everywhere


- Contact forms that don't work anymore


- Website templates from the "50's"


- Content that isn't related to their search


We as humans have a short attention span. If the website we are visiting
doesn't pique our interest right away, as we say "there they where, GONE!" This
is the very reason why BLOGS attract a huge amount of attention online. Not only
can you read people's thoughts, but you can read them every day!


Blogs are a great way to connect with new & existing visitors on a daily
basis. Don't forget, search engines tend to like updated content as well.


Getting back to making more money...


The better you look online, the better your checks will be. People want to
know that they made the right decision for their family, friends, or business.
Going with a company that doesn't feel right may embarrass them and decrease
your chances at repeat business. People will always recommend a company that
they are proud to do business with. It's the same as getting "recognition" for
their recommendation.


Bottom line is this:


Re-think, Re-design, Re-vamp whatever you have to in order to turn over a new
leaf for your business. Do this properly, and you too will increase your
business over night!


About The Author:

Martin Lemieux is the owner of Smartads. We help companies to increase their
business online and offline.
Martin Lemieux's Internet Marketing Archive:
http://www.smartads.info/newsletter/archive/

Internet Marketing Tips: http://www.smartads.info




by: Shawna Seigel



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