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Friday, July 29, 2005

There are several ways to add a Meta-Tag Description to your Yahoo Store. It
all depends on how your RTML templates are programmed. So how do you know for
sure? Answer the questions below to help you!


1. Have you had any work completed to your RTML Templates (whether by you or
by a RTML Programmer)?

If no, go to step A in the directions. If yes or maybe, go to question #2.


2. Is your store using a custom template for each page?

If no or maybe, go to step A in the directions. If yes go to question #3.


3. Do you know the name of the custom template that your pages are using?

If no or maybe, go to step B in the directions. If yes go go to step C in the
directions.



STEP A DIRECTIONS




First we need to verify if your web site is using custom templates. The easiest
way to check this is go into your store editor in Advanced Mode. We recommend
updating your site in advanced mode. To change your store configuration to
always enter store editor in Advanced Mode or to change your store into Advanced
Mode for this practice do the following: Click On Controls, Change the default
Editor Mode to Advanced. While you are here make sure Use Java is set to no.
This will help you edit faster in your store. You may also want to change the
settings for Site Buttons to "Every Page" (this will put buttons like
publish on each and every page instead of the home page therefore saving you
time when editing) Click Update. Your store will now be in advanced mode now and
whenever you enter your store editor.


STEP B DIRECTIONS


Click on Contents (in the second row). Look next to the index. If there is a
plus sign, click on it. if not, you are ok. Now let's look at the pages in your
store. You will see a list of ids for your sections. Next to the id you will see
the type of page (most of the time item.) Then you will see the template that
each of these pages uses. If the template name is "page." (pay
attention to the period after page) go to step C of the directions. If your
template name is page without a period or anything else, go to step B of the
directions.



STEP C DIRECTIONS


Your site is using custom templates. Therefore we need to check how your RTML
coding is coded for Meta Tag Descriptions. Remember the name of the custom
template. Now click on templates and find that custom template. This will be
located either in the top of your templates or on the right hand column of your
copies of the Yahoo Store Templates. Once you find the custom template that your
site uses, click on it to open it up.


Now look at the top of this page. We are going to look in between Head and
the TEXT @headtags. Does it say anything about Meta-Description? Does it call
for another template? Such as SEO-headtags or meta-headtags or any other
templates? If you have answered yes, STOP, your site is using a custom variable
for meta-description and you need to check with your programmer.


If there is nothing there but information for Keywords and Title, then go to
Step D of the directions.


STEP D DIRECTIONS


Now we need to check if your head-tag variable is being used for any coding.
Click on Variables. Look for the variable called head-tags. If this is empty, go
to step E. If this has text written here we need to determine the type. If this
text is css tags or javascripting, copy the entire variable, open notepad, and
paste in notepad. Make sure to hit cancel now in the variables. This way if you accidentally
added any typing to this variable, it will not effect your site. If this
variable has Meta-Tag information in it (keywords, title, or description) we
want to remove this. When you place meta information in this variable, it
effects every single page of your website. The key to optimizing your meta-tags
is for each page to have a unique meta title, keywords, and meta-tag description
for each page. Also while you are here look at your keyword variable, is this
empty? If not, remove the keywords from the variable. Remember, we do not want
to use those keywords in each and every page of your yahoo store. We want each
page to have unique keywords for each and every page. (We covered previously how
to change the title and keyword variables)


So now we are finally ready to start adding those meta tags!


STEP E DIRECTIONS

Go to the page that you want to add meta-tags for. Click Edit. Click Override
Variable. Now choose head-tags. Click Continue and down towards the bottom of
that page, there is a new variable for head-tags for that page only.


Type in the following:



<META NAME="description" CONTENT="


Now write a nice short 2-3 sentences (about 250 characters) of text that this
page and this page only is about. Make sure to use your important
keyword/keyword phrase as well.


Now follow it up with:


">



If you have a notepad open with css or javscripting, paste it in to this
field AFTER the description on a new line.


Click Update and DONE!


Now go to each page of your store and repeat!


If this is too much work, we have an RTML template solution for you! We can
program your RTML to have unique Title Tags, keyword, and description tags for
each of your pages. Is it that important to have? YES!!! Yahoo announced within
the last year that they ONLY want to list sites in their search engine that have
completed Meta information. So yes yes yes you MUST do this for each and every
page of your site in order to get listed properly.


Our template addition is located at http://store.1choice4ystore.com/auopyometafo.html


Order today and use coupon code "meta" for a $50.00 discount. You
can also apply this discount towards any of our RTML packages our Design
Packages that include RTML enhancements.



by: Shawna Seigel



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