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Thursday, May 19, 2005
You have heard the phrase LOCATION LOCATION LOCATION. But wait, this is online! You don't have to worry about location...or do you??!! Location is everything! Let's take a moment to really think about this. You need to find something. What do you do? Most people will go to their favorite search engine and input what they are searching for. They will type in a few words that describe what they are looking for. The Search Engines come back with the most relevant websites for your search. However, your search for a keyword can result in thousands of links (if not millions).
So now you begin the task of clicking one by one on these links to find the information or service you need. You may go through page one to find what you are searching for, you may go through all of page two, but did you get to the website on page 10? If you are shaking your head No (who has that kind of time?) then you have realized how important LOCATION LOCATION LOCATION is to your website. We need to get your site located on the first page.
The quick and easy answer to this problem is of course PPC (Pay Per Click Advertising such as Google Adwords or Overture). But this is not the smartest way to solve your problem.
Now we see why SEO is so important Yahoo Store. If you can keep your cost down and profits high....then you have overcome the hardest part of being a store owner.
Everyone wants to be listed in the number 1 spot. But most companies do not get listed under any of their keywords because they do not know how to implement search engine optimization (SEO).
We have found that most store owners state their largest expense is advertising. Imagine if you could cut your advertising in half! Imaging if you could eliminate your advertising cost all together and still achieve the same sales (if not more)!
This is our goal for you over the next few posts. To really discuss how to make the necessary changes to your store to achieve the dream of number ONE!
by: Shawna Seigel
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