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Monday, November 28, 2016


What an interesting day I had today.  My first phone call of the day was telling me I had to call a telephone number because I needed to be in front of a magistrate for an issue with the Treasury Department and if I didn’t, I would be arrested.  Wow – what will I tell the kids?

The next call was a gentleman with a heavy accent telling me he was with the US Govment (or something mangled like that) to inform me I had just gotten a Grant from the Govment for $8400 and I did not need to pay taxes on it.  When I asked why I was selected, I was informed I was one of 1500 people that had good behavior – I had not gone bankrupt in the past 60 days and I wasn’t a felon.  Unable to stop myself, I replied “But I just got out of jail last week.  You see I was arrested for pretending to be from the US Government to defraud people.  Did you know you can be arrested for impersonating the Government to defraud people? I didn’t but now I know.”  He hung up on me.

Hopefully, the final call of the day (I am not answering the phone unless I know who it is) was a recording from a company that would put my website on the #1 position of Google.

How do these people think we will fall for this?  Well apparently, it works because people get scammed every day.  But our Clients don’t fall for the quick and easy SEO routine.  They know better. 

We teach our clients what they need to do to be found by the search engines – good old fashioned content as well as a finely tuned, programmed site based on today’s best practices.  For instance, if you had a site that sold bananas and all you kept putting on your online site was apples – you are failing.  If you sell shoes and your content is about shoes – success!

Now let’s give the search engines data that they like.  Data like how long did my customer stay on my site, how many pages did they browse through and did the customer complete the task I wanted them to such as purchase or sign up for a newsletter – this tells the search engines that it was a good user experience.

So how do you get that good user experience?  Your site needs to be presented to the search engines in the best possible light.  No – don’t clean the shelves or sweep the floor.  You need to have an updated design that is easy to use, eye friendly, and well programmed.  If the last time you had any work done on your site was 2011, for example, then you are way overdue.   Let me give you a very quick and easy example:

Let’s say it’s been five years since you bought your last cell phone.  So, what has happened in technology in the last five years – way too much to mention in this blog.  But you probably have a flip phone. 

Kind of scary isn’t it to be last guy to own a flip phone?  What do your friends say – do they include you in talks about technology, do they think you are relevant, do they think the phone still works? 

Now let’s look at the search engines.  Is your site viable?  Are people shopping there?  Do your pages load fast?  How does your site perform on different monitors, tablets, or phone sizes? 

Don’t be the guy with the Flip phone and don’t be the guy that gives out their social security and banking info.  Contact the real people who can help increase your search engine results.  We are there for you and your business!

Watch next week for part 2 where Microsoft really did call!


by: Shawna Seigel



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Sunday, November 15, 2015

It's time to claim your new Aabaco Small Business Account.

The process is quite easy and will only take a few minutes.

We have created a video to walk you through the process and have a PDF version as well.

When you are ready to claim your account, head on over to:
http://login.luminate.com/




Want more information?

Check out our Yahoo Transition to Aabaco Small Business Links.

It contains our webinar replay information and more information about the transition to Aabaco.

We will update you with more information as soon as it becomes available!




by: Shawna Seigel



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Tuesday, March 10, 2015
Take a break and come join us for our radio show Ecom Experts today at 2:00 PM Eastern.

You can listen live by going to:
http://www2.webmasterradio.fm/chat.html


Today's Topic - Responsive Design & Mobile Friendliness



Last week we talked about Google's announcement and the importance of mobile friendly websites for rankings.

Today, we will dig deeper into mobile friendliess and help you prepare your website for the next Google's update:
  • What does Mobile friendly mean?
  • How can I test if my website is Mobile friendly?
  • What is a responsive design?
  • How are they helpful for store owners?
  • What is the difference between a mobile compatible design and responsive design?
  • Why is Google doing this update?
  • and more

The Details



You can listen live and ask your questions by going to:
http://www2.webmasterradio.fm/chat.html

We get started at 2:00 PM Eastern and we look forward to seeing you there!







P.S.

Need help with your online store?

Whether you need help with traffic or conversions, give me a call and let's look over your website together.

Our phone number is 888-312-7839 and my extension is 888. If you get my voicemail, please leave me a message and I promise to get back to you as soon as I can! Talk to you soon :)


by: Shawna Seigel



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Tuesday, March 03, 2015
Take a break and come join us for our radio show Ecom Experts today at 2:00 PM Eastern.

You can listen live by going to:
http://www2.webmasterradio.fm/chat.html


Today's Topic - Google's Upcoming Algorithm Update



Last week Google announced that starting April 21st, the mobile friendliness of a website will be a ranking factor in mobile search results.


We know you have questions about this announcement and today on Ecom Experts we will be discussing:
  • Why is this update important?
  • What will this algorithm update mean for store owners?
  • How can store owners test if their website is mobile friendly?
  • Should store owners consider getting a mobile website?
  • Should store owners consider a responsive design?
  • and more

The Details



You can listen live and ask your questions by going to:
http://www2.webmasterradio.fm/chat.html

We get started at 2:00 PM Eastern and we look forward to seeing you there!







P.S.

Need help with your online store?

Whether you need help with traffic or conversions, give me a call and let's look over your website together.

Our phone number is 888-312-7839 and my extension is 888. If you get my voicemail, please leave me a message and I promise to get back to you as soon as I can! Talk to you soon :)


by: Shawna Seigel



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Tuesday, February 03, 2015
Take a break and come join us for our radio show Ecom Experts today at 2:00 PM Eastern.

You can listen live by going to:
http://www2.webmasterradio.fm/chat.html


Our guest today is Michael Yublosky. He specializes in developing marketing strategies for web sites and also volunteers for SCORE Chicago. He loves to help people analyze their existing Web site and help them with keyword research, search engine optimization, and using free networking and/or marketing platforms.

Today we are discussing:


  • What is LinkedIn and what's it all about?
  • How can B2C companies benefit?
  • Are there any secrets to success on LinkedIn?
  • How does one “increase their visibility” on LinkedIn?
  • And more!


The Details



You can listen live and ask your questions by going to:
http://www2.webmasterradio.fm/chat.html

We get started at 2:00 PM Eastern and we look forward to seeing you there!





P.S.

Need help with your online store?



Whether you need help with traffic or conversions, give me a call and let's look over your website together.

Our phone number is 888-312-7839 and my extension is 888. If you get my voicemail, please leave me a message and I promise to get back to you as soon as I can! Talk to you soon :)


by: Shawna Seigel



Sign Up For Our Newsletter | Subscribe to our Blog | Subscribe To Our Radio Show




Sunday, February 01, 2015
Our guest this week was Jeanne Jennings. She is a recognized expert in the email marketing industry and just last week Litmus recognized her as a Top Email Marketing and Design Thought Leaders on Twitter.

We discussed your questions!


  • Ideas for eCommerce marketers to engage customers.
  • Content marketing and email newsletters
  • Examples of good content marketing by eCommerce companies
  • Specific advice on traditional cart abandonment emails
  • And more!

To listen to this show:



Remember to tune in next week!

You can listen live and ask your questions by going to:
http://www2.webmasterradio.fm/chat.html

We get started at 2:00 PM Eastern every Tuesday and we look forward to seeing you there!



P.S.

Need help with your online store?



Whether you need help with traffic or conversions, give me a call and let's look over your website together.

Our phone number is 888-312-7839 and my extension is 888. If you get my voicemail, please leave me a message and I promise to get back to you as soon as I can! Talk to you soon :)


by: Shawna Seigel



Sign Up For Our Newsletter | Subscribe to our Blog | Subscribe To Our Radio Show




Tuesday, January 27, 2015
Take a break and come join us for our radio show Ecom Experts today at 2:00 PM Eastern.

You can listen live by going to:
http://www2.webmasterradio.fm/chat.html


Our guest today is Jeanne Jennings. She is a recognized expert in the email marketing industry and just last week Litmus recognized her as a Top Email Marketing and Design Thought Leaders on Twitter.

Today we are discussing:


  • Ideas for eCommerce marketers to engage customers.
  • Content marketing and email newsletters
  • Examples of good content marketing by eCommerce companies
  • Specific advice on traditional cart abandonment emails
  • And more!


The Details



You can listen live and ask your questions by going to:
http://www2.webmasterradio.fm/chat.html

We get started at 2:00 PM Eastern and we look forward to seeing you there!





P.S.

Need help with your online store?



Whether you need help with traffic or conversions, give me a call and let's look over your website together.

Our phone number is 888-312-7839 and my extension is 888. If you get my voicemail, please leave me a message and I promise to get back to you as soon as I can! Talk to you soon :)


by: Shawna Seigel



Sign Up For Our Newsletter | Subscribe to our Blog | Subscribe To Our Radio Show




Tuesday, January 20, 2015

Take a break and come join us for our radio show Ecom Experts today at 2:00 PM Eastern.

You can listen live by going to:
http://www2.webmasterradio.fm/chat.html

Our guest today is Barrington McIntosh and he is an International Business Consultant. In 2012, his Amazon Store was in the Top 25% of all Sellers for the 2012 Holiday Selling Season.


Today we are discussing:


  • Why is Amazon/FBA great?
  • Why Amazon International?
  • How do you set up International FBA accounts?
  • And more!  


The Details



You can listen live and ask your questions by going to:
http://www2.webmasterradio.fm/chat.html

We get started at 2:00 PM Eastern and we look forward to seeing you there!





P.S.

Need help with your online store?



Whether you need help with traffic or conversions, give me a call and let's look over your website together.

Our phone number is 888-312-7839 and my extension is 888. If you get my voicemail, please leave me a message and I promise to get back to you as soon as I can! Talk to you soon :)



by: Shawna Seigel



Sign Up For Our Newsletter | Subscribe to our Blog | Subscribe To Our Radio Show




Tuesday, January 13, 2015
Take a break and come join us for our radio show Ecom Experts today at 2:00 PM Eastern.

You can listen live by going to:
http://www2.webmasterradio.fm/chat.html

Our guest today is Greg Stuart and he is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry.

Greg is also the author of What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, which was recognized by AdAge as the as the No. 1 book of the “10 books you should have read”.

Today we are discussing:


  • Quick stats on Mobile penetration and mobile usage today.
  • Marketing on the phone vs. Tablet vs. Laptop.
  • What makes mobile different than other media?
  • What makes marketing on mobile challenging?
  • And more!  

The Details



You can listen live and ask your questions by going to:
http://www2.webmasterradio.fm/chat.html

We get started at 2:00 PM Eastern and we look forward to seeing you there!


P.S.

Need help with your online store?



Whether you need help with traffic or conversions, give me a call and let's look over your website together.

Our phone number is 888-312-7839 and my extension is 888. If you get my voicemail, please leave me a message and I promise to get back to you as soon as I can! Talk to you soon :)



by: Shawna Seigel



Sign Up For Our Newsletter | Subscribe to our Blog | Subscribe To Our Radio Show




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